Felsen Primal

Your Brand in the World's Sound.

Reach over 600 million listeners with immersive audio and video ads. Your message where screens can't reach, with mood and context-based targeting.

The Power of Digital Audio

602M+ Users

The world's largest audio streaming platform, with a growing and engaged audience.

Zero Friction

Reach your audience during workouts, work, or commute - moments where screens are ignored.

Brand Recall

Audio ads generate 24% higher brand recall than traditional display.

Streaming Intelligence

We use Spotify's unique data to understand who your listeners are and what they are doing in real-time.

Real Context

Focus, Party, Workout, or Dinner. Advertise in the playlist that defines your customer's moment.

Genre & Podcast

From Country to True Crime. Align your brand with your audience's passions.

Precise Demographics

Age, gender, location, and device.

0:30-0:15

Formats that Resonate

Audio Everywhere

Non-skippable audio spots between songs. 100% Share of Voice with complimentary clickable banner.

Podcast Ads

Insert your brand into the world's most listened-to conversations. Host-read or Voice Talent.

Video Takeover

Video ads delivered only when the app is in focus on screen, ensuring real viewability.

Frequently Asked Questions

Do I need to produce the audio spot?

Not necessarily. Primal has partner studios and copywriters to create professional spots included in the media package.

What is the minimum investment?

We work with flexible budgets, but recommend a minimum for machine learning and effective frequency of 3 to 5 impressions per user.

How to measure results?

Beyond impressions and clicks, we measure unique reach, frequency, and through Brand Lift studies, the impact on brand recall.

Can I advertise only on Podcasts?

Yes! We can segment campaigns specifically for the Spotify Audience Network, focusing solely on podcast listeners.

Spotify Ads Partner

Make your brand heard.

Audio is the fastest-growing format in digital marketing. Ensure your presence in this conversation.